Summary
The Dramaten Theater poster design was conceived as an awareness marketing campaign strategically leveraging human emotions as its focal point. With a keen focus on attracting a new millennial audience, the design aims to evoke a range of emotions that resonate deeply with contemporary audiences. By tapping into the power of emotion, the poster not only captivates attention but also establishes a compelling connection with viewers, inviting them to experience the theater's offerings on a more personal and emotive level.
Our Role
Concept
Marketing ideation
Marketing campaign
Poster design
Keywords
Confident
Bold
Emotional
Copyright Studio Charles, 2024